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Karakha

The chai glass became the brand

Karakha was envisioned as the meeting point between the ease of a local cafeteria and the warmth of a neighbourhood café. We took the iconic ribbed karak tea glass, a symbol everyone recognises, and made it the heart of the identity. Burnt orange, mint teal and a friendly script build a brand that feels like the break you look forward to, every single day.

  • Identity
  • Brand Architecture
  • Packaging
  • Visual Identity System
  • Iconography

Visual Hierarchy

The ribbed karak glass leads, its curl of steam marking every surface as Karakha’s. The warm hand-drawn script wordmark follows and carries the personality. Bold orange and mint teal blocks split every pack so the brand reads from across the street. Break-time lines like It’s Break Time and Like It’s Hot bring the voice, while mint leaf and glass patterns fill the quieter surfaces.

Components

  • Logomark. Ribbed tea glass with a steam swirl and Arabic lockup.
  • Colour. Burnt orange, mint teal, white and warm cream.
  • Typography. Custom script name with bold rounded caps.
  • Patterns. Mint leaf and glass-icon repeats.
  • Packaging. Bags, boxes, hot and cold cups and food liners.
  • Uniforms. Polos, tees, aprons and caps.
  • Menu. Fold-out menu fronted by a tea glass mascot.
  • Iconography. Glass, steam and leaf icons.

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